.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in financial backing annually, have actually raised virtually $360 million so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation results from market saturation, elevated regulative tensions, and economical uncertainties.ADWEEK spoke to 5 VCs that remain to acquire adtech providers, in spite of these obstacles, regarding what they are actually seeking as well as what they avoid. Possibly unsurprisingly, these financiers are actually targeting possibilities in privacy-focused innovations as well as industry-specific places such as connected TV.